To all of us interested in having our websites rank high in Google’s search engine, called search engine optimization, Google revealed some of it’s ranking algorithm secrets in a recent patent filing. I have not read the patent, but an article by Daniel Yates was a very helpful summary.
The bottom line confirmed what I’ve thought for quite some time: we should do our job well, ethically, grow links because we are providing top quality content, be faithful to keep our sites current. We should avoid tempting shortcuts that promise overnight success.
Several words come to mind — patience, goodness, faithfulness from Galatians 5:22. Sowing and reaping from Galatians 6:9 — “Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.”
Kind of sounds like a plan for building high-ranking websites…
… or how to grow in our journey with Jesus called the Christian life.