Brad drives an hour from the closest paved road to his village of 2,000 people. His refrigerator runs on kerosene, he collects rainwater for drinking, and he uses solar panels to provide electricity. When asked how far he has to drive to get mobile phone coverage, he replies, “Oh, we have coverage at the house.”

A missionary teaching Bible classes in the poorest areas of Nairobi, Kenya tells of his students’ daily struggle to feed themselves. But almost every student has a mobile phone. They need them to get work.

Since 1994, Kay and I have pioneered internet technologies to help people understand God’s love for them and to help believers grow in their faith. We now have an amazing opportunity to help pioneer in the use of mobile technologies.

In many parts of the world, mobile phones are leapfrogging traditional internet connections. The U.N. recently reported that one-fourth of the global population use the internet, but more than half use a mobile phone. Text messaging is used everywhere.

Mobile phones are a convenience for us in the U.S and other developed countries. But for people like Brad in Tanzania, mobile phones solve the problem of the last mile: the final leg of delivering connectivity from a communications provider to a customer.

We are excited to partner with a public university to develop a solution to the last mile. The university team is developing the technology. Campus Crusade for Christ’s Nairobi International School of Theology is developing the course material. Our Global Technology Office is helping organize a trial project in East Africa. The trial project will involve completing a class entirely through using a mobile phone and text messaging.

Kay and I will be in Manila, Philippines in mid-March to explain this opportunity to the International Leadership Consortium which gives leadership to all Campus Crusade’s 12 schools of theology. These leaders are very interested in the mLearning project.

How have you seen mobile phones used in discipleship?

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According to my Kindle, I am 32% through Linchpin: Are You Indispensable? by Seth Godin. I think I like it now. I didn’t like it at first. The title grated against my understanding of humility and servant-leadership. The opening sections did nothing to change my perception.

But people I respect spoke highly of the book (such as Michael Hyatt here and here, especially since his company did not publish the book). Jay Lorenzen (onMovements) is reading it so I look forward to his thoughts.

It is growing on me. I’m intrigued by the concept of emotional labor. Some statements from Godin’s book:

  • Emotional labor is the hard work of making art, producing generosity, and exposing creativity.
  • Every interaction you have with a coworker or customer is an opportunity to practice the art of interaction [emotional labor].
  • One of the most difficult types of emotional labor is staring into the abyss of choice and picking a path. [This is especially meaningful to me as a leader where I regularly stare into the abyss of choice and am responsible for leading us in a path towards our mission.]
  • Emotional labor is available to all of us, but is rarely exploited as a competitive advantage. We spend our time and energy trying to perfect our craft, but we don’t focus on the skills and interactions that will allow us to stand out and become indispensable to our organization.

Then I thought about my partners in ministry — those who engage in the mission with Kay and me through faithful prayer, funding, and encouragement. Am I indispensable to them? Am I producing generously and creatively with them? Am I practicing effective emotional labor from their perspective?

I’m still working through thoughts. What about you? If you’ve read Linchpin and have thoughts, write them in the comments.

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Intentionally Missional

February 19, 2010

I read a great article by Jay Lorenzen Kindle the Missional Imagination. Jay explores how to be intentionally missional as a way of life. Words that come to my mind are connect with others where they are as part of your normal daily activities. Engage with others God brings across your path. Look for persons [...]

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Leadership Development you can do for yourself

February 16, 2010

One of my favorite email newsletters is Breakfast with Fred. His newsletter today was powerful ways to grow yourself into a better person and a better leader.
I’m unable to find a way to link to it, so I am duplicating his newsletter of 16 Feb.
Self improvement is not short-term.  It is a way of life.  [...]

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Running a Good Meeting

January 27, 2010

When I saw you last, you mentioned the “making meetings POP” idea that you were using to have Purpose, Outcomes, Process of meetings clear.  Could you send me any links or materials you have on that? Thanks for any resources you can pass on!
That’s what my friend Erik wrote me yesterday. I thought “That’s easy. [...]

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Email thoughts

January 23, 2010

I read a good article today. 11 Things to Consider Before You Send the Next Email.
Recently a friend sent an email that had some hard things that needed to be communicated. Email is typically not a good place for hard things, but my friend used a very creative idea.
He started his email with: Sorry for [...]

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Growing as a spokesperson

January 2, 2010

Here is a leadership idea I’ve found helpful. I facilitate a meeting twice each year for our leaders in technology from around the globe. One of the main focuses of these meetings is developing as leaders.
Our organization has adopted a leadership development framework. One of the roles of a leader is the spokesperson role.
At the [...]

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Merry Christmas from Keith & Kay

December 25, 2009

Kay and I wish you a very blessed and merry Christmas. We are in Mesquite, Texas (Dallas area). We woke up this morning to a white Christmas. We were sure surprised. Click here to see some photos…
So, have a great day celebrating Emmanuel: God with us.
I’m going in to eat breakfast with the family!

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Does social media work?

November 24, 2009

Does social media work? How can social media be harnessed for the Great Commission?
I just read an amazing story from two weeks ago.
November 9th: Jon Acuff, a copy writer in an IT department in Atlanta, explains how it began here in this original blogpost. God led him to start a project to raise $30,000 by [...]

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I choose uncommonness

November 6, 2009

Why do so many settle for commonness?
I was reading in 1 Samuel 8 this morning and came across this thought:
“We want a king over us. Then we will be like all the other nations, with a king to lead us and to go out before us and fight our battles.”
We want to be like everyone [...]

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