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Archives for December 2005

8 things pastors need to know about e-ministry

December 15, 2005 by Keith Seabourn Leave a Comment

I read a good, incisive article this morning: 8 things pastors need to know about e-ministry.

I’m involved in fulltime ministry for Christ and the rest of us need to know these things too! Here’s his main points:
1. Your target audience for church growth is Internet-savvy.
2. Your Web site will be your “first impression” for many people.
3. If you’re not on the Web, you don’t exist to many people.
4. Seekers will visit your Web site before attending your services.
5. A whole generation exists that will seek “religion” online.
6. The Web site is too critical to be run by a volunteer.
7. You can’t afford a cheap site.
8. People are viewing your current Web site right now.

Having spent over 10 years in e-ministry, I agree wholeheartedly. Want to read more? Try some of the articles on our technology website that my friend Rob has put together. Even better, read our e-ministry blog regularly. Rob is passionate about this! I’m supposed to post there also, but I don’t blog like Rob! 🙂

Filed Under: Ministry

Preparing Online Video

December 5, 2005 by Keith Seabourn Leave a Comment

I regularly read Jakob Neilsen’s useit.com usability reports. If you are doing much on the web, you should sign up also.

Today’s was very interesting. Neilsen discussed a study that tracked eyeballs as people watched an online video clip. The maps were very insightful.

Jakob Nielsen’s Alertbox for December 5 is now online at:
> http://www.useit.com/alertbox/video.html

Summary:
Eyetracking data show that users are easily distracted when watching video on websites, especially when the video shows a talking head and is optimized for broadcast rather than online viewing.

Filed Under: Ministry, Thoughts

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