Who uses Google?

I read an interesting article recently “Who Uses Google?”. There were several observations, including those who use Google tend to have higher household incomes, making Google the online advertising place of choice. That’s not as interesting to me as the finding:

“A survey of 1,000 Internet users in the United States by S.G. Cowen & Co. found that the longer people have been using the Internet, the more likely it is that Google will be their search engine of choice.”

It seems that more experienced internet users move toward the Google search engine. Interesting.