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Archives for February 2013

Asking Who before What

February 27, 2013 by Keith Seabourn 4 Comments

Stan Oakes taught me to ask Who? before I ask What?.

I’m a Birkman red leader. I’m a strategic thinker and planner. I tend to quickly see a path forward and launch aggressively. I tend to start towards a solution quickly and clean it up as I go. My mind gravitates toward questions like

  • What are the success criteria?
  • What are the milestones?
  • What are the next steps?
  • What resources are needed?

When we were conceiving of the Leadership University web project (www.leaderu.com), Stan would always lead by asking questions like

  • Who else should we invite into this project?
  • Who should lead this part?
  • Who can contribute?
  • Who has done something like this before and knows the pitfalls?

And I learned a new leadership focus.

Jim Collins addresses this Who? then What? focus in his powerful style. This is worth 3 of your minutes if you are a leader.

Using Who? then What?, Stan went on to re-launch The King’s College in the most famous address in the U.S., the Empire State Building.

What are you leading that could benefit from a Who? focus?

Filed Under: ccc, gto, Leadership Tagged With: Leadership

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