“It is my observation that your organization doesn’t pay much attention to mission effectiveness.”
A business leader observed this with one of our top leaders in Campus Crusade for Christ. Many of us agree that he is correct. We pay attention to good relationships. We pay attention to strong spiritual life. We pay attention to good processes that win people to Christ, build them in their faith, and send them out.
But perhaps we don’t pay much attention to effectiveness. We do many things well. But we don’t measure our progress towards the mission very well.
It is hard to do. How do you measure transformed lives? Transformed communities? Personal holiness? Spiritual formation?
But it needs to be done.
That is why this group of people has met these last 3 days in Thailand. We have been tasked by Campus Crusade for Christ to help help develop a culture of using measurable information to make leadership decisions.
Our President, Steve Douglass, has said that we want to have the right information to make the right decisions. We do not necessarily need perfect and complete information. Rather, we need timely information.
We call it Leading with Information. And it needs to be done.