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Search Engine Secret’s from Google’s Patent Filing

June 16, 2005 by Keith Seabourn 3 Comments

To all of us interested in having our websites rank high in Google’s search engine, called search engine optimization, Google revealed some of it’s ranking algorithm secrets in a recent patent filing. I have not read the patent, but an article by Daniel Yates was a very helpful summary.

The bottom line confirmed what I’ve thought for quite some time: we should do our job well, ethically, grow links because we are providing top quality content, be faithful to keep our sites current. We should avoid tempting shortcuts that promise overnight success.

Several words come to mind — patience, goodness, faithfulness from Galatians 5:22. Sowing and reaping from Galatians 6:9 — “Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.”

Kind of sounds like a plan for building high-ranking websites…
… or how to grow in our journey with Jesus called the Christian life.

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Comments

  1. rob says

    June 16, 2005 at 10:06 pm

    Good article and commentary. Thanks for the link. You’ve been blogged.

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  2. nathan colgate says

    June 17, 2005 at 11:28 am

    Yes, great find and good application.

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  3. Greg says

    June 17, 2005 at 12:23 pm

    Hi Keith. I agree with your comments. Daniel Yates’ article is decent but has some speculation in it. I always like to go to the source. Here is a link to the latest google patent. You will notice that it was actually filed on Dec. 31, 2003. Google has yet to implement most of these strategies but it is their path to the future. The key is that Google is looking for sites that are grown organically and is becoming very agressive against black hat SEO techniques that appear to them as spam. Here is a helpful summary of the patent from Axandra without so much speculation:

    Google might use the following to determine the ranking of your pages:

    – the frequency of web page changes
    – the amount of web page changes
    (substantial or shallow changes)
    – the change in keyword density
    – the number of new web pages
    that link to a web page
    – the changes in anchor texts
    (the text that is used to link
    to a web page)
    – the number of links to low
    trust web sites (for example
    too many affiliate links on one
    web page)

    Your Google rankings can also
    be influenced by your domain
    name:

    – the length of the domain registration
    (one year vs. several years)
    – the address of the web site
    owner, the admin and the technical
    contact
    – the stability of data and host
    company
    – the number of pages on a web
    site (web sites must have more
    than one page)

    How Google might rate the links
    to your web site:

    – the anchor text and the discovery
    date of links are recorded
    – the appearance and disappearance
    of a link over time might be
    monitored
    – the growth rates of links as
    well as the link growth of independent
    peer documents
    might be monitored
    – the changes in the anchor texts
    over a given period of time might
    be monitored
    – the rate at which new links
    to a web page appear and disappear
    might be recorded
    – the distribution rating for
    the age of all links might be
    recorded
    – links with a long life span
    might get a higher rating than
    links with a short life span
    – links from fresh pages might
    be considered more important
    – if a stale document continues
    to get incoming links, it will
    be considered fresh
    – Google doesn’t expect that
    new web sites have a large number
    of links
    – if a new web site gets many
    new links, this will be tolerated
    if some of the links are from
    authorative sites
    – Google indicates that it is
    better if link growth remains
    constant and slow
    – Google indicates that anchor
    texts should be varied as much
    as possible
    – Google indicates that burst
    link growth may be a strong indicator
    of search engine spam

    Search results and user behavior
    might influence your Google rankings:

    – the volume of searches over
    time is recorded and monitored
    for
    increases
    – the information regarding
    a web page’s rankings are recorded
    and monitored for changes
    – the click through rates are
    monitored for changes in seasonality,
    fast increases, or other spike
    traffic
    – the click through rates are
    monitored for increase or decrease
    trends
    – the click through rates are
    monitored to find out if stale
    or fresh web pages are preferred
    for a search query
    – the click through rates for
    web pages for a search term is
    recorded
    – the traffic to a web page is
    recorded and monitored for changes
    – the user behavior on web pages
    is monitored and recorded for
    changes
    (for example the use of the back button etc.)
    – the user behavior might also
    be monitored through bookmarks,
    cache, favorites, and temporary
    files
    – bookmarks and favorites are
    monitored for both additions
    and deletions
    – the overall user behavior for
    documents is monitored for trend
    changes
    – the time a user spends on a
    web page might be used to indicate
    the quality and freshness of
    a web page

    Miscellaneous factors that
    can influence your Google rankings:

    – web pages with frequent ranking
    changes might be considered untrustworthy
    – keywords that have little change
    in the result pages are probably
    matched to domains with stable
    rankings
    – keywords with many changes
    in the results are probably matched
    to domains with more votality

    Greg Outlaw
    AllAboutGOD.com

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